Mission Statement

110° Magazine is a publication that personalizes our community by focusing upon the people, places, and businesses of Contra Costa. The magazine's content strengthens awareness, trust, and appreciation of the community amongst its residents. It spotlights the people who make the community vibrant, and the businesses that sustain our vital community. With its unique profiles, 110° Magazine fosters exemplary living for the residents of Contra Costa.

Oneten - Contra Costa Living Magazine welcomes article and photograph queries.

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Publisher: Tricia Piquero

Tricia fell in love with 110° Magazine long before an opportunity opened up for her to assume the role of publisher. She brings to the task of managing the success of the magazine her enthusiasm and business sense, coupled with her love for sales and her marketing experience. She has a fire in her heart for driving the magazine forward by meeting the needs of clients. She feels driven by sharing her love for the magazine with others. Her background as entrepreneur prepared her to meet the challenges of the business.

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Editor in Chief: Don Huntington

Don is Editor In Chief of 110° - Contra Costa County Living Magazine and Editorial Director of 65° - Peninsula Living Magazine. Don worked as an information developer in California's Silicon Valley for nearly twenty years. He has operated his own typesetting and consulting business, plus working as an information specialist in hi-tech companies, including, most recently, Lucent Technologies. Don has written articles of general interest for a number of publications, including the Antioch Press. He has been passionately involved in implementing many aspects of information technology. Don is a resident of Antioch and an outspoken advocate for East County living.

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Sales Manager: Caroline Robertson

Caroline cheerfully tries to win over customers. She has a deliberate goal of doing what's right for her clients before attempting to earn money for the magazine. She is moved by enthusiasm for her work, her love for the magazine, and her confidence in the power of an advertisement in 110° Magazine to clients them reach their business goals. She wouldn't sell any client an advertisement unless she confidently believed that it was in the client's interest. Her brogue betrays Caroline's Scottish origins. She was a senior manager for a number of years in an large Scottish governmental agency. She is an entrepreneur and former owner of her own business in which she demonstrated her awesome sales ability.

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Account Executive: Dino Piquero

Dino brings a powerful desire to interact with clients and potential clients. He believes in his heart that it is more effective to establish a relationship than to simply make a sale. His goal isn't to get a quick buck, but to work in a steady and persistent way to create accounts with clients who feel that they have been valued as human beings and not simply manipulated as a source of revenue. He regards people and not his paycheck as the best part of his job.

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David Art Wooten, Photographer

David’s passion for taking pictures began while he was still in high school. He and his family reside in Antioch where he enjoys the small-town atmosphere reminiscent of his Scotch Plains, New Jersey hometown. David is a principal in his Oakland-based Kandidz studio that creates magazine covers, editorial spreads, artist makeovers, and advertising pieces. Kandidz also conducts weekly classes that introduce at-risk Oakland young people to the modeling industry. David’s goal is to take 110° Magazine pictures that will make a difference in people’s lives.

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Tom Menasco, Sales Representative

Tom was born and raised in Antioch. He is a sports fan and one of the movers and shakers behind the Antioch Sports Legends hall located in the Antioch Historical Society, which is dedicated to honoring Antioch athletes who went on to fame and success. He was attracted to sports and to major league ball when he was ten years old while listening to a Yankees broadcast while his dad explained the game. On July 2009 Tom realized a longstanding dream when he traveled to Cooperstown, New York for the National Baseball Hall of Fame Induction.

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Michelle Guerra, Creative Director

Michelle Guerra, owner of Guerra Graphics, has been creating compelling graphics and design since she was 12 years old when she won an ad design contest in the Contra Costa Times. Following college she worked for DSignArt, Inc. designing signs, banners, monuments, and flags. Michelle has wide and deep experience in the Real Estate Industry creating marketing materials, forms, and procedural guidelines that inform, guide, and promote each part of the real estate transaction process. At 110° Magazine she devotes herself to delivering the quality pages that East County readers have come to expect.

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Contributing Editor: Chris Scott

Chris makes his home in Antioch. He loves to spend time hanging around Antioch's historic Rivertown District. Chris is a writer of many years experience. He has spent years doing technical documentation and has many articles for newsletters, newspapers, and other kinds of publications under his belt. Chris says his happy place is sitting before a computer keyboard and creating the articles that he loves.

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TV Critic: Richard Koscher

Richard is a TV Critic for several U.S. and European magazines, such as 110° magazine a San Francisco East Bay regional lifestyle magazine and 65° magazine which is published in the Monterey Peninsula. He also writes for the only bilingual German and English magazine German World. His first show he remembers watching was Bonanza, he was hooked on TV ever since, the rest is history and readable at